Once upon a time

an emblematic plant, a true jewel of French perfumery, with majestic flowers: the Iris Pallida, also known as Blue Gold.

It's for this Iris, the source of an exceptional fragrance raw material, that Adopt wanted to become directly involved from the outset: at the heart of its industry.
By participating in the reintroduction of its cultivation on the Valensole plateau in Provence, Adopt is demonstrating its deep desire to re-anchor this precious and iconic plant within our territories. Iris is a precious and iconic plant, and one that has always been at the heart of the perfume industry.

A committed and lasting partnership

At the origin, a young farmer, Denis Vernet, defending a reasoned agriculture and certified High Environmental Value within the family farm specialized in perfume plants for 5 generations.

This was followed by a lasting partnership between Denis and his family, adopt, and the perfume creation house Firmenich. Since blue gold only reveals itself after several years of cultivation, adopt wanted to reveal a new, hitherto unknown treasure: the unique, sunny scent of Iris Pallida

Exclusive olfactory capture

This treasure, the result of an exclusive capture of the iris flower for adoption, is proving to be totally innovative in the world of perfumery. A 'headspace' shot at the peak of the iris bloom immortalises the beauty of this visual and olfactory spectacle.

Blue gold, capturing fragrance

Fabrice Pellegrin: the talent of a great perfumer

Famous creative perfumer Fabrice Pellegrin has taken this scent from the heart of the flower, paying homage to it, sublimating it and creating Tendre iris. The result of a creative process and several trials is an elegant, luminous, gourmand floral, a veritable olfactory voyage to the heart of the iris. Tendre iris is the first chapter in an authentic and enduring story. The adventure is just beginning !

A word from Fabrice Pellegrin

"For me this fragrance is a gourmand floral, with a zest of light and fluidity brought by bergamot"

Iris Collection
Tendre Iris
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Victim of its own success
Tendre iris

Tendre iris

Eau de parfum 30 ml
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