an emblematic plant, a true jewel of French perfumery, with majestic flowers: the Iris Pallida, also known as Blue Gold.
It's for this Iris, the source of an exceptional fragrance raw material, that Adopt wanted to become directly involved from the outset: at the heart of its industry.
By participating in the reintroduction of its cultivation on the Valensole plateau in Provence, Adopt is demonstrating its deep desire to re-anchor this precious and iconic plant within our territories. Iris is a precious and iconic plant, and one that has always been at the heart of the perfume industry.
At the origin, a young farmer, Denis Vernet, defending a reasoned agriculture and certified High Environmental Value within the family farm specialized in perfume plants for 5 generations.
Exclusive olfactory capture
This treasure, the result of an exclusive capture of the iris flower for adoption, is proving to be totally innovative in the world of perfumery. A 'headspace' shot at the peak of the iris bloom immortalises the beauty of this visual and olfactory spectacle.
Blue gold, capturing fragrance
Fabrice Pellegrin: the talent of a great perfumer
Famous creative perfumer Fabrice Pellegrin has taken this scent from the heart of the flower, paying homage to it, sublimating it and creating Tendre iris. The result of a creative process and several trials is an elegant, luminous, gourmand floral, a veritable olfactory voyage to the heart of the iris. Tendre iris is the first chapter in an authentic and enduring story. The adventure is just beginning !
A word from Fabrice Pellegrin
"For me this fragrance is a gourmand floral, with a zest of light and fluidity brought by bergamot"
