an emblematic plant, a true jewel of French perfumery, with majestic flowers: the Iris Pallida, also known as Blue Gold.
It's for this Iris, the source of an exceptional fragrance raw material, that Adopt wanted to become directly involved from the outset: at the heart of its industry.
By participating in the reintroduction of its cultivation on the Valensole plateau in Provence, Adopt is demonstrating its deep desire to re-anchor this precious and iconic plant within our territories. Iris is a precious and iconic plant, and one that has always been at the heart of the perfume industry.
At the origin, a young farmer, Denis Vernet, defending a reasoned agriculture and certified High Environmental Value within the family farm specialized in perfume plants for 5 generations.
Blue gold, capturing fragrance