The Adopt universe

The French fragrance revolution The hummingbird Perfumery know-how Our commitments

For 40 years, Adopt Parfums has been offering top-quality perfumes, created by master perfumers and made in France. Exclusive and accessible creations, for a new vision of perfumery !

More than 100 original, joyful, feminine, masculine or mixed eaux de parfums, fruity, floral, woody or chypre, to suit your mood, your style, and every moment of the day. With Adopt Parfums, enter a world of great fragrance compositions, and step out of the single fragrance!
Extend the experience, with vegan skincare rituals, body care, face care, hair care, with formulas bursting with natural ingredients with effective active ingredients.
Finally, indulge and indulge yourself with scented gift sets combining fragrances and coordinated skincare. Best-sellers, iconic fragrances, new releases, find the perfect gift and the little attention that will get you noticed. Play with your beauty and join the French Fragrance Revolution !

The French fragrance revolution

On the move since 1986

A new vision of perfumery committed to everyone and the planet.

The Adopt Parfums revolution, led by our hummingbird, was born in France, between Grasse and Bordeaux, nearly 40 years ago. His mission? The democratization of a committed French perfumery.

Committed to offering everyone access to great, high-quality fragrances.

Committed to the planet by supporting the cultivation of flowers and iconic fragrance ingredients, around virtuous and sustainable practices, respectful of biodiversity and growers.

In this perfume revolution, Adopt Parfums wants every day to go further, every day to shake up codes, every day to become better, for a better world.

Travel
Great fragrances for everyone

Created by master perfumers, renowned "noses" and leading fragrance houses, our fragrances reflect over 40 years of perfumery expertise.

Committed to the planet

Colibri

We chose the hummingbird as the symbol of our brand because of the unique yet universal story it tells.

A long time ago, in a faraway land, a huge fire devastated the forest. The animals watched helplessly. In the midst of the chaos, a small hummingbird was busy carrying a few drops of water in its beak, which it deposited in the fire. An exasperated armadillo finally says,"You can't put out a fire with a few drops of water!".

And the hummingbird replied: "I know, but I'm doing my bit".

A player in nature

Everyone can act in their own way and on their own scale. Every day, we try to go further, to become better, to "do our bit".

Founded in 2021, the Colibri programmes are proof of our commitment to developing and supporting sustainable ingredient supply chains and supporting local know-how.

At Adopt Parfums, we create and produce our fragrances in France, opting for reduced, mostly recyclable packaging and using carefully selected ingredients.

'Today and tomorrow, Adopt Parfums works to create a perfumery that is high quality, demanding, accessible and committed.'

 

F.Stoeckel, CEO Adopt Parfums

Fragrances committed to three missions

Protecting biodiversity
Protecting biodiversity
and preserve perfumery know-how
 Innovating for tomorrow
Innovating for tomorrow
in an eco-design approach
 Building a sustainable value chain
Building a sustainable value chain
and reduce our environmental footprint
Accessible, Inclusive, Responsible
Since 1986
2022
2022

Launch of the Aromachologie bio range, a promise of alignment and well-being. Launch of Signatures fragrances, a collection that invites travel, inspiration and commitment. Opening up the adopt network to international markets.

2021
2021

Launch of the organic face range, suitable for all skin types and complexions. On Instagram, the adopt-parfums account passed the symbolic 200,000 followers mark.

2020
2020
Launch of body care ranges, scented rituals and solid offer. The fragrance offer is exploding with the acceleration of launches and new products
2019
2019
The brand has created an olfactory creation unit around an expert team with experience in major perfume houses
From 2015
From 2015

Sustained development of the Fragrance offering, with 10 new fragrances a year.

2014
2014

Réserve naturelle becomes Adopt Parfums.

2010
2010

Launch of a new range of make-up products made in France.

2006
2006

First eco-citizen operation! The brand has undertaken to recycle all the packaging for its cosmetics products brought into the shop and is offering a 20% discount on the purchase of the same product.

1997
1997

Opening of 6 new stores as well as our first franchise store in Tours.

1986
1986

Creation of the Réserve Naturelle brand around a perfume and fashion accessories offering. Opening of first boutique in Bordeaux.