Looking for a flawless complexion?
Discover our wide range of products for the complexion which adapts to all skins and all complexions: foundation, powder, concealer... do what you like! Don't forget to apply a foundation and a fixative for longer-lasting makeup.
The history of foundation
Since ancient times, foundation has been used as a beauty product. Indeed, at that time, women and men used it to whiten their skin. It was in the 19th century that the first true foundation was invented, made of zinc, ochre and pig fat. In the 30s, Max Factor released the Pan Cake. It was the first foundation to be sold to the general public. In the middle of the 20th century, cosmetic brands were faced with an ever-increasing demand.
What is the purpose of foundation?
The foundation allows to unify, to mask the imperfections and to protect the skin. It sublimates the face, makes it brighter and more radiant. It can be found in different forms: in powder, liquid or cream form according to your convenience. It is applied to the face with a brush or a makeup sponge.
The foundations of adopt
Looking for a flawless complexion? Discover our wide range of products for the complexion which adapts to all the skins and all the complexions: foundation, powder, corrector... do whatever you like!
Don't forget to apply a foundation and fixative for longer-lasting makeup. The setting and mattifying loose powder Libre comme l'air sets makeup and matifies the complexion. It contains an anti-pollution active ingredient that helps protect the skin from daily external aggressions. The spherical silica micro-beads that make up the formula provide an extremely soft feel and control shine for a velvety, matte finish without feeling dry.
The COVERPLUS foundation becomes your new beauty asset! It instantly matifies and smoothes your complexion, providing coverage and a customized result, from the most natural to the most sophisticated according to your desires. Discover 6 shades adapted to all skin tones.
Or the new COVERLIGHT ultra-lightweight fluid foundation. Your summer ally! Its soft and ultra-fine texture evens out the skin without any material effect and provides light to medium coverage depending on the amount applied.
Discover also our makeup for the eyes, lips, nails as well as our sun powders, makeup palettes and makeup accessories.