In association with Dsm-Firmenich and Jasmine Concrete.
Adopt Parfums is committed to supporting the Jasmine Grandiflorum industry in India. Above all, Adopt Parfums wants to help Jasmine Grandiflorum growers in the province of Tamil Nadu to better manage water, a precious element that is becoming a real challenge for this crop.
Adopt Parfums is committed to financing the deployment of drip irrigation systems in the field, enabling jasmine growers to optimally manage their water stock by controlling their water consumption in the fields. All this is possible thanks to reasoned and efficient watering, ensuring abundant flowering and harvesting.
Jasmine is one of the most iconic and emblematic flowers in perfumery.
Grown mainly in India, this delicate white flower is also known as the "white gold" of perfumery, because it takes around 600 kg of flowers to create just one kilo of absolute, a highly precious extract used in the composition of perfumes. Jasmine has a unique, recognisable floral scent that is rich, sensual and elegant, making it an essential ingredient in perfumery.
L'or blanc is a beautiful, tender, luminous and elegant floral bouquet featuring a 'heart of jasmine' composed by the union of two very fine qualities of jasmine grown in India: Grandiflorum Jasmine and Sambac Jasmine.
L'or blanc is the great new floral fragrance from Adopt Parfums, a modern and precious fragrance to be worn like a real olfactory jewel.