The star ingredient of the greatest perfumes, Vanilla holds a special place in the creation of our fragrances.
More than 80% of the world's vanilla is grown in Madagascar, more specifically in the Sava region in the northeast of the island. And it's here that you'll find its best-quality variety in the world: bourbon vanilla.
With 12 million hectares of forest and 19,000 plant species, the island is considered a veritable "Garden of the World" and a biodiversity paradise. However, Madagascar is a very poor island, with almost 70,000 families economically dependent on vanilla production. Despite the rise in its price, farmers are struggling to meet their needs. Unfortunately, they are gradually turning away from vanilla production in favour of other, potentially more lucrative crops. The contrast between the country's rich biodiversity and its socio-economic reality is striking.
Faced with this situation, Adopt Parfums is committed to supporting the sustainable sourcing of Vanilla and the new generation of up-and-coming producers.
Concretely, and thanks to a dedicated funding program, we have committed to supporting 6 young people from rural MFR colleges in the Sava region.
This support will make it possible totrain this class of young people in innovative agricultural techniques, as well as the UEBT agricultural standards, which guarantee good practices respectful of people and biodiversity in the way natural ingredients are grown, collected, researched, processed and marketed. To complete this apprenticeship, we are financing the installation and start-up of their Vanilla plots over 3 years, in order to guarantee them a first harvest and a more prosperous future.
From earth to bottle