The harvesting of the Centifolia rose is a crucial period lasting around 40 days, between April and May. As part of an initiative to recognise the value of women’s work, this delicate task is carried out exclusively by women. From the first light of dawn, the pickers set to work in the fields, picking the flowers by hand as the sun rises.

This unique expertise enables Rachidi Aromes to process 25 tonnes of flowers every year.

The partnership between Robertet and Rachidi Aromes embodies a perfect synergy between tradition and innovation. It highlights the importance of upholding artisanal methods whilst meeting the quality standards of international markets.

Drip irrigation is a state-of-the-art solution for optimising water use in rose cultivation.
This system enables precise and consistent water delivery directly to the roots
of the plants, thereby reducing losses through evaporation and runoff. This approach not
only conserves water resources but also improves plant health and vigour, ensuring
abundant, high-quality flower production.
The expected reduction in water consumption can be estimated at 30%.

To increase irrigation capacity whilst adhering to the principles of sustainability, the expansion and
renewal of existing solar panel installations are essential. Solar panels, by
capturing the abundant energy of the Moroccan sun, provide a clean, renewable source of energy to
power irrigation and pumping systems simultaneously. This initiative would not only contribute to
the protection of natural resources, but also to the reduction of energy costs in the long term.
Solar-generated electricity could cover approximately 80–85% of the site’s energy requirements.